Making the Transition to Aluminum

Jan. 30, 2024

To glass or not to glass:

That is the question. Taking a stroll through the grocery store, you’ll likely find wine packaged in various ways. Bottles, cans, bags…you name it. Traditionally, wine is poured into glass bottles after fermentation, so what led us to make the aluminum decision? Well, there are quite a few reasons.

Why Wine in an Aluminum Bottle is a Better Option

Aluminum is one of the most commonly recycled materials, even more so than glass, with over 45 billion cans being recycled each year (source). They are also incredibly easy to make — with bottles often made of ~70% recycled material already (source). Aluminum can be recycled indefinitely, using 90% less energy than recycling a glass bottle (source). With such a quick turnaround time, your discarded Revelshine bottle can be back on the shelves in just 60 days, without ever hitting a landfill (source). Aluminum cans also weigh much less than glass bottles and require less packaging. This reduces our environmental impact by using less material to keep bottles from breaking and less energy to transport Revelshine from one place to another.

For Your Convenience

Glass bottles, however pretty, are not always as functional — and doesn’t equal quality. We like to bring our wine with us, and for safety reasons, glass bottles often aren’t allowed. On top of that, glass is heavy, clunky and delicate…nobody wants a broken bottle to ruin their next adventure.


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