Wine Enthusiast: The Canned Wine Brand Reimagining Outdoor Drinking

Aug. 15, 2023

By Jacy Topps

While some in the wine space may turn their noses up at canned wine, the category is here to stay. In fact, according to a Nielsen report, volume sales for canned wine increased more than 3,800% between 2017 and 2021.

In this episode, I sit down with Jake Bilbro, the founder Revelshine, a new premium canned wine brand. Bilbro, a fourth-generation winemaker and grape grower from Sonoma, discusses why he feels so passionately about enjoying wine in nature, and how his product’s recyclable aluminum packaging helps make that more attainable and sustainable. He also dives into how Revelshine is shaking up the canned wine category—and why he questions if it’s even canned wine in the first place.

Read the full article on Wine Enthusiast.


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