While some in the wine space may turn their noses up at canned wine, the category is here to stay. In fact, according to a Nielsen report, volume sales for canned wine increased more than 3,800% between 2017 and 2021.
In this episode, I sit down with Jake Bilbro, the founder Revelshine, a new premium canned wine brand. Bilbro, a fourth-generation winemaker and grape grower from Sonoma, discusses why he feels so passionately about enjoying wine in nature, and how his product’s recyclable aluminum packaging helps make that more attainable and sustainable. He also dives into how Revelshine is shaking up the canned wine category—and why he questions if it’s even canned wine in the first place.
Also in the mix: A peek into Jake’s unique background; the evolution of canned wine; the importance of reducing one’s carbon footprint; and his eclectic group of athletic co-founders.
Read the full article on Wine Enthusiast.