Founder, Jake Bilbro with our 5 min Q&A
Q:Tell us about why you wanted to start Revelshine in your own words.
A: I am a 4th generation winemaker of Sonoma County with a love for the outdoors. From the day I was born, I grew up in the wine industry and learned the ins and outs of vineyards, processing and creating wine. I know it. I love it. As an adult, it’s a beverage that I enjoy – it’s kind of my vice of choice. While my work life has led me through wine, my passion and love is the outdoors. Rivers, mountains, beaches, music festivals – this is where I find my inspiration. I realized, along with my other friends who are surfers, skiers, kayakers, mountain bikers and musicians that you just do not have good wine where we enjoy these activities. If you do, it is because you had to go to extraordinary lengths to bring good wine (such as duct taping your bottles or pouring your good wine into inflatable bladders from previous boxed wine). No matter the bottle, the glass doesn’t work on the beach or the river.
Q: How would you describe Revelshine in 3 words or less?
A: Revelshine: Passion, interest and desire.
Q: What other factors lead you to want to build a sustainable wine brand?
A: As a father, I am looking ahead to my kid’s future and our environment. We have to have better ways to consume products if we want to help reduce our impact on the environment. I saw a need not only for myself and my friends but for a larger community of people who also share my love of being disconnected from my phone and connected to the views around me. I would rather be sharing stories with my family over a great glass of wine at the peak of a mountain and now, with Revelshine, I can.
Q: Recently, you were quoted talking about what you call “The Gratitude Movement,” what does that mean?
A: If I look back at my dad’s life, the thing that stands out most to me was his gratitude for whatever the situation he was in (even in his death last year). He was an incredibly present man and when you were with him, he made you feel like you were the only thing that mattered. Our world is moving so fast now. Social media, the pace of business, everyone seems to be multitasking all the time. I wish for this world and for our children that they slow down and are able to see how wonderful life is on every level. Maybe we’ll call it the “Gratitude Movement.”
Read more about this interview with Medium.com here.
Want to know a little more about Jake and how wine is truly in his blood? Check out this Food & Wine article that interviews Jake and his brothers about how they all ended up in the footsteps of their father in the wine industry.